ARE YOU
FUR REAL?
PAWS BEFORE YOU BUY
Fashion is full of un-regulated controls when it comes to animal welfare.
Some animals are bred for their fur alone and some production processes like mulesing are cruel and unnecessary in wool farming - and don’t get us started on angora and feathers…
85% of the fur industry’s skins come from animals who were held captive on crowded fur factory farms.
There are no penalties for people who abuse animals on fur farms in China, which is the world’s largest fur exporter.
Around 25% of the world’s wool comes from Australia, where the cruel process known as “mulesing” is widespread. This is where a sheep’s skin is cut without pain-relief to prevent flystrike.
MAKE YOUR PLEDGE
You could pledge to paws consuming brands that don’t put animals first.
