ARE YOU
COTTON-ED ON?
KEEP YOUR COTTON CLEAN
More than 270,000 Indian cotton farmers have killed themselves since 1995. Campaigners say a contributing factor may be the high price of genetically modified seeds flooding the market, which is piling pressure on poorly paid growers, forcing many into a cycle of unmanageable debt.
It takes around 1,800 gallons of water to develop enough cotton to make just one pair of jeans.
Non organic cotton is the largest pesticide-consuming crop and pollutes our water.
MAKE YOUR PLEDGE
You could pledge to not buy a pair of jeans for one year to save 20 years worth of drinking water (that’s the equivalent of 65,000 glasses of prosecco BTW).
