OVER-SHARE AND OVER-WEAR
Are you a frill seeker? Do you need a daily fashion fix?
33% of women consider clothes 'old' after wearing them fewer than three times. 100 billion items of clothing are made annually, 3 out of 5 ends up in landfill in the first 12 months. One in seven consider it a fashion faux pas to be photographed in the same outfit twice.
In the UK, the average person owns 115 items of clothing, but 30% of these clothes have not been worn within the past year.
UK consumers have an estimated £30 billion worth of unworn clothes languishing in their wardrobes.
MAKE YOUR PLEDGE
You could pledge to channel your inner Marie Kondo and curate a ‘No frills’ wardrobe and over share yourself wearing it.
Remember a coat is for life not just for Christmas!